Boutique Brands
We built a custom live shopping platformpowered by deep Shopify integrations to support a fast-growing portfolio of fashion brands.
Project Overview
Departments
Product Strategy
Product Management
Product Design
Software Engineering
Platforms
iOS
Android
Custom live shopping platform
Boutique Brands is a family of women’s fashion labels known for reshaping how online retailers connect with customers. Their livestream shopping model — where on-air talent showcases products and viewers purchase directly through comments — was scaling quickly and exposing the limitations of fragmented third-party tools.
To continue that growth, Boutique Brands needed an owned, Shopify-connected system that supported real-time selling, unified product data, and reflected the way their teams worked day-to-day. They partnered with Heady to build a multi-channel platform tightly integrated with Shopify from end to end — across livestreaming, product catalog management, checkout flows, admin tools, and analytics.
What We Did
Built a Multi-Channel Live Shopping Platform
Created an owned social commerce ecosystem that unified livestream shopping, product management, and customer interactions across mobile apps, social channels, and internal tools.
Implemented Deep Shopify Integrations
Connected storefronts, catalogs, inventory, and order flows to ensure accurate, real-time commerce data across all touchpoints.
Designed a Full Suite of Custom Tools
Developed native mobile apps, a custom admin panel, and a broadcasting app — all tailored to Boutique Brands’ unique selling model and operational workflows.
Enabled Dynamic Content & Brand Flexibility
Integrated Malible to give teams control over merchandising, homescreen content, and branding without relying on developers.
Challenge
Boutique Brands needed an owned, multi-channel lice shopping platform built around their unique business model.
Their goals included:
- Full control over the social commerce experience
- A system designed around both seller workflows and customer experience
- Visibility into data and analytics they couldn’t capture through third-party tools
- Deep integration with Shopify and Facebook
- A customizable and scalable solution that could support numerous brands and rapid growth
To meet these needs, Boutique Brands sought a technology partner capable of building a comprehensive solution that was easy to use for their sellers — not just an app, but an ecosystem.
Solution
Heady designed and built a comprehensive social commerce ecosystem centered around a single stream, unified inventory, and seamless integrations across all channels.
Unified Social Commerce Platform
Heady created custom software that broadcasts from a single livestream to multiple destinations — including social networks and native mobile apps — all connected to a centralized shopping inventory.
Unique features included:
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The ability to shop a replay of a livestream
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Timestamping products as they appear in video to make shopping easier
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Deep Shopify integrations across purchase codes, product data, pricing, and authentication
Every element of the product design and development — front-end and back-end — was built specifically for Boutique Brands’ workflows and selling model.
Native iOS & Android Apps
The mobile apps we built integrated with:
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Shopify storefronts and product catalogs
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Custom middleware for livestreaming and video publishing
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Authentication and user data services
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Full analytics tracking across user behavior, product interactions, and sales
Heady also incorporated Malible, our proprietary App Management System, enabling brands to update homescreen content, highlight collections, and introduce new stores without developer involvement.
Custom Admin Panel
A purpose-built admin interface empowered Boutique Brands to:
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Manage pre-recorded and live video content
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Create product lists tied to videos and livestreams
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Use SSO and Auth0 for authentication
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Sync seamlessly with Shopify’s product catalog
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Access analytics around video performance and sales
This panel unified content operations across brands while giving leadership actionable data.
Standalone Broadcasting App
Heady built a native iOS broadcasting app enabling sellers to go live from their phones with just a QR code scan.
Key capabilities:
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Stream to Facebook and the native apps simultaneously
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Allow moderators to communicate with customers in real time
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Integrate with Shopify to manage orders and inventory during livestreams
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Enable “comment to purchase” functionality, supported by a custom agent that monitored comments and triggered the shopping cart + checkout workflow
This tool made livestream selling fast, intuitive, and scalable across multiple brands.
Results
Heady delivered a fully architected, production-ready ecosystem for Boutique Brands that:
- Unified livestream shopping, inventory management, and order flow
- Provided Boutique Brands with a customizable, owned live shoppingplatform
- Introduced dynamic content management through Malible
- Created a multi-channel broadcasting workflow integrated with Shopify and Facebook
- Established the technical foundation for future expansion across brands
The work demonstrated how bespoke technology can elevate a fast-growing retail model and give brands full ownership of their customer experience.
“Heady has been a fantastic partner. The conversations are always collaborative, and the team is always ready to pivot as our needs evolve.”
Bob Gibilaro
CTO, Boutique Brands