01 / Discovery
Be found. Be understood.
Help people find and understand your offering, and help AI agents accurately interpret your products and policies.
Our approach
Purchase Architecture Framework
Bring business, product, technology, and operations around a shared view of what matters. Identify gaps, understand dependencies, and focus investment on the right next steps.
Our Methodology
Four connected stages. One shared view.
Our framework gives your team a shared view of the purchase journey—helping you identify gaps, align priorities, and focus investment where it matters.
Discovery → Consideration → Transaction → Post-Purchase & Loyalty
Human shoppers + AI agents at every stage.
02 / Consideration
Build confidence in the choice.
Give people and AI agents the information they need to compare options and choose with confidence.
03 / Transaction
Turn intent into a purchase.
Make purchasing straightforward for people and reliable for AI agents, with the right payment, identity, and permission controls.
04 / Post-Purchase & Loyalty
Earn trust. Support the return.
Connect service, fulfillment, and loyalty to build trust and support repeat purchases by people and AI agents.
Our Methodology
The Purchase Architecture Framework
Our framework gives your team a shared view of the purchase journey—helping you identify gaps, align priorities, and focus investment where it matters.
| Selling to Humans | Selling to Agents | |
|---|---|---|
| Discovery | Find Show up clearly wherever people start looking, from search and social to the store floor. | Match Structured product, pricing, and policy data an agent can read and match to intent. |
| Consideration | Choose Rich product detail, real-time availability, and guidance that give people the confidence to decide. | Recommend Complete product attributes, availability, delivery, and reviews, so agents can compare and recommend you. |
| Transaction | Buy A fast, trusted checkout that lets people buy anywhere and fulfills from wherever the stock is. | Transact Secure, governed paths for authorized agents to complete a purchase on a customer’s behalf. |
| Loyalty | Buy Again Rewards, recognition, and post-purchase care that make the relationship worth keeping, in store and online. | Select Again Accurate fulfillment, easy returns, and remembered preferences, so agents choose you again. |
The Approach in Practice
One framework. 32 solutions.
Our framework connects your business priorities to 32 solutions across strategy, design, technology, and operations.
Start with a focused assessment to understand where you stand and identify the right next steps.
Three ways to get started.
Purchase Experience Assessment
For teams seeing friction or drop-off across the purchase journey. Find what to improve first.
In Store Experience Assessment
For retailers whose store experience and operations need to work better together.
Agentic Commerce Assessment
For teams preparing their products, data, and transactions for AI agents.